Getting the product right.

Creating a great product is all about understanding the context the product will live in, the market, the brand, and the needs of different stakeholders.  The features, aesthetics, and functions only matter when each piece of the puzzle falls into place. 

 

 

 

Salt ski company

Mixing business and pleasure In 2016 I had the opportunity to make one of my hobbies into a…

Rafnar Yachts

Boat guy From 2009 to 2012 i was part of what would later became Rafnar (www.rafnar.com). I joined…

Typus 9

Typus 9.0 was the attempt to create the ultimate weekend warrior raceboat. With the focus on using integrated…

Einarson Fly fishing

Einarsson fly fishing I met Einarsson in 2008 to work on some design for packaging their exclusive fly…

Sknow

Think Outside – Sknow A tech approach to snow safety   This all started out with me making…

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