Sknow snow radar - Think Outside

This all started out with me making some skis to demo the technology, that soon evolved into a relationship where I have been  involved in many aspects of the company.

I have been fortunate enough to be a part of the team at Think Outside from early 2018 and onward. My responsibilities have ranged from mechanical design to UX  to product management.

I originally joined the team to design the housing for the ski mounted sensor that needed to .

 We quickly realised that we would need to define the voice and character of the brand and 

The voice of the brand needed to reflect our ideal snow safety expert; responsible, calm, deep knowledge and trustworthy.